Jared Hendler
Digital Media Strategist & Executive Creative Director
10 Bleecker Street, 7D, New York, NY 10012, +1-212-673-1564, jaredhendler@mac.com
PROFILE
Seasoned strategic & creative leader with an eye for innovation. My current focus within digital is on social media engagement and content creation, and how to best deliver value for our clients and their audiences. My wish is to be able to combine the depth and experience acquired as a creative manager forged from over a decade in the corporate world with the nimble management skills acquired from having founded and managed 2 new media startups.
EXPERIENCE
Katalyst Media - New York, Los Angeles - 2010
Digital & Social Media Strategy, Creative & Content Programming
Named Top 10 in advertising and marketing by Fast Company, Katalyst is a studio for social media that connects entertainment with technology and brands. Founded in 2000 by Ashton Kutcher and Jason Goldberg, Katalyst supports business lines through film, television and digital properties and ideas. We create the conversations that drive engagement. We aim to lead the movement towards social media programming and social media marketing that unites brands and consumers around a common cause, product, interest or activity. Client responsibilities included Clorox, CoverGirl, ClearChannel, Cosmopolitan Hotel, Diagio, Microsoft, Nikon, Purina and VitaminWater.
Edelman Digital - New York - 2008 - 2010
Worldwide Executive Creative Director
Specializing in digital engagement, we helped our clients create a compelling and engaging digital presence by promoting their brands and business through digital media. Our expertise included everything from web site builds, Facebook programs, e-kits, online media relations, online promotions and partnerships, to email marketing and mobile campaigns. We protected and enhanced our client’s reputations with online monitoring, digital advocacy, crisis sites and the proactive use of search as a reputational tool. We encouraged our client’s participation by inspiring online conversation about their brands and businesses by and amongst influential stakeholders via blogs, social media and community engagement both in private and public social networks. Clients included, Ebay, Wallmart, Ben & Jerry’s, Microsoft, HP, Starbucks, Samsung, Burger King, Quaker, Amtrak, Clorox, American Heart Association, Empire State Building, Unilever, Glaxo Smith Kline and The National Dairy Board.
SmashTube - New York, Los Angeles - 2006 - 2008
Founder - Director of Content Development, Syndication Strategy
SmashTube is an entertainment studio creating Branded Entertainment and Original Video Programming for online and mobile media networks. SmashTube works with online distributors and syndicators on behalf of their clients - initiating viral presence on the web & mobile platforms. They combine award-winning Hollywood producers and directors with Madison Avenue veterans in order to create programming of value for their client’s audiences. Their creative partners are Sundance nominees and short film award winners.
Link Through Media - New York - 2006 - 2007
Founder
Developer of Product Placement Technology for use within online & mobile digital media.
MarketingForce - New York - 2002 - 2006
Founder - Chief Creative Officer, Marketing, Interactive Application Design
Built as a brand management platform for large brands, MarketingForce delivers Madison Avenue expertise to channel partners of Fortune 500 brands all via the web. The application automates & controls the distribution & customization of materials, in addition to providing added-value tools such as automated direct mail fulfillment along with media planning & buying. Clients included American Express, Motorola, ERA, Century 21, Coldwell Banker, Auntie Anne’s Pretzels, Serta, AgFirst Bank, Assante, Dex Media & YouthAids.
MyAdGuys.com - New York - 2000 - 2002
Founder - Chief Creative Officer, Marketing, Interactive Application Design
Online marketing application delivers Madison Avenue expertise to the small businesses market. The online marketing application enables small businesses to create professional campaigns for on & offline use without the expense of a professional agency. Integration with fulfillment of traditional direct mail and digital campaigns enables the platform to offer one-stop implementation. MyAdGuys offered private/white label implementation for American Express & Dex Media.
G2 - Subsidiary of WPP - New York - 1994 - 2000
Co-founder - Senior Vice President, Director of Creative Services
Integrated communications and strategic branding agency. Built international network of 12 G2 offices within the Grey Network. Services included brand strategy and positioning, brand identity programs, trade programs, signage and collateral, packaging, in-store communications, sales promotions, web site development, industrial & environmental design and advertising. Clients included: Sprint, Six Flags Theme Parks, Seagrams, Kohler, Krups, Canon Cameras, Panasonic, General Foods, Procter & Gamble, Dow Corning, Amerada Hess, Barilla Pasta, Dominos Pizza, M&M-Mars, Centrum Herbals, Glaxo Smithkline, Topps, Ernst & Young, US Mint, Olive Garden, British American Tobacco, Mitsubishi Motors, Autobytel.com, FTD, Cendant for Super 8 Motels, Ramada, Days Inn, Howard Johnson, Monsanto, New York Lottery, Port Authority of NY&NJ, Con Edison, U.S. Mint, Hasbro Toys for Star Wars.
Grey Advertising - New York - 1992 - 1994
Vice President, Creative Director
Domino’s Pizza, M&M Mars, Red Lobster, Canon Cameras, Topps, Cendant, Kool Aid and Mitsubishi.
Hendler Paskal - Los Angeles - 1990 - 1992
Founding Partner, Creative Director
Brand Design & Advertising. Clients included: Calico Films, Delicious Vinyl Records, Sterogene Biotechnology, Cerrutti 1881, Moviola Editing, Los Angeles Suicide Prevention Center, Cedars Sianai Hospital, Human Growth Foundation, The Foundation For The Benefit of Disabled Children.
Warehouse Restaurant Group - Newport Beach - 1989 - 1990
Marketing & Creative Director
Brand Identity, Advertising, Direct Mail, Environmental Design,
Promotional Marketing & Media Planning.
PROFESSIONAL AFFILIATIONS
Art Center College of Design - New York, Pasadena
East Coast Chapter Chair
Instructor – Art Center at Night
New York Alumni Ambassador
Fashion Institute of Technology - New York
Instructor - Branding & Integrated Marketing Communications
Art Directors Club - New York
Board Member
National Television Academy - New York
Emmy Awards – Blue Ribbon Broadband Panelist
NAMAS (National Academy of Media Arts & Sciences) - New York
PUBLIC SPEAKING
Being active within the industry has provided opportunities to participate in a dialogue with my peers. I have participated on panels and addressed various industries at the following conferences:
Adtech - New York, Chicago
Digital Hollywood - New York, Los Angeles, Consumer Electronics Show - Las Vegas (2009)
Adage Digital 2.0 - New York
SAIC Government Digital Media Conference - New York
EDUCATION
Art Center College of Design - Pasadena, Ca - 1985 - 1989
BFA - Awarded with Honors/Distinction
Advertising
Identity, Graphic & Typography Design
Photography
Fashion Illustration
Saddleback College - Irvine, Ca - 1984 - 1985
General Education
Communication
English, Speech Presentation
Psychology
Laguna Beach College of Art & Design - Laguna Beach, Ca - 1981 - 1985
Illustration
Graphic Design
Animation.
Color Theory
SOCIAL
Facebook - Personal Page, Client & Brand Fan Pages.
Twitter - Personal/Professional, Client & Brand Engagement.
Linked In, Naymz, Xing - Professional Career Profiles.
MySpace - Personal Page, Client & Brand Fan Pages.
A Small World - Personal Profile.
Delicous, Tumblr, StumbleUpon, Digg, Friendfeed - Social Bookmarking & Content Distribution.
Posterous, Blogger - Blogging Accounts.
YouTube, Pandora, Last.fm, Flickr - Content Engagement.
SKILLS
PC & Mac - Adobe Creative Suite, Quark-Xpress & Pre-Press,Office.
New Media - Web, Mobile/WAP, IA, GUI Design, Digital Video, Content Development & Distribution, Social Media Marketing, Community Engagement.
Broadcast & Film Production - Experience in all stages of production, from pre-production through post.
Print Production - Experience in all forms of Pre-Press Production, Software & Press Configuration.
Writing - Blogging with a focus on predictive technologies since 1995.
Design - Experienced in Branding, Architectural, Environmental, Industrial & POS Design.
Other - Gymnast, Surfer, Equestrian, Traveler, Painter, Blader, Yogi, Cook, Friend.
